What’s Next? Transitioning Out of the Beauty Industry Without Losing Your Creative Spark
Today I’m sharing 5 career paths a creative person might take if they were transitioning out of the beauty industry. Because let’s be real, leaving the industry can feel like leaving behind a piece of your identity with as much time and effort we poured into this career. Despite the large amount of love we have for the beauty industry, a shift may happen at any point in one’s life. Maybe it’s burnout. Maybe you have a desire to try something new. Possibly, your body is starting to show signs of “wearing down”. These are all OKAY! If you’re feeling a nudge to pivot but you’re scared of losing your creativity or starting over – this post is for you!
I’m going to talk about why it’s ok to evolve and five career paths that align beautifully with your experience and creative mind! Top five career paths include:
1. Social Media Management / Creative Branding
2. Product Development or Beauty Brand Consulting
3. Educator
4. Interior Designing
5. Wellness / Life Coaching
I know I have had moments where I think to the future of “what will my life look like when I’m 40, or 50”. I’ve started the thought process of what will I be doing, and if it’s not lashes, what could I transition to and utilize my skills and experience. I want to share those with you today, so let’s dive in!
Why Leave?
Everyone’s story will be different, but here are the most common reasons beauty professionals give for transitioning out of the industry:
Burnout & Physical Strain: The long hours and repetitive movements take a toll on your body.
Lifestyle Changes: Whether it’s moving cities, growing a family, or new health priorities—life changes, and your career might need to shift too.
Desire for Growth: You crave a new challenge.
Simply Outgrown It: And that’s enough of a reason.
No matter what’s pulling you in a new direction, you don’t have to start from scratch.
1. Social Media Management / Creative Branding
Part of your “job” as a beauty professional has most likely been to handle your own social media content. You’ve learned how to create a consistent online brand, market your services and connect with potential clients. Why not consider this as a alternative career working with other beauty or wellness brands?
As a branding or social media manager, you could:
· Create content for businesses
· Help other businesses build their brand presence
· Manage marketing campaigns
This would be a easy & seamless transition, especially if you have a love for creating content and working in a digital space.
2. Product Development or Beauty Brand Consulting
As a beauty professional, you have HAD to use products created for professionals throughout your career. You know what works and what doesn’t. Tips and Tricks for various products that a newbie wouldn’t know. That insight is gold in product development.
Next steps could look like working with a brand to test or develop products. Maybe you enjoy the design side and could create or consult on packaging and market fit. You could also utilize all your experience and product knowledge and launch you own product line! The options are endless with product development! You could focus on skincare, be very targeted in products to develop (think acne products / sensitive lines). Maybe you have an idea for a product that would make Lash Artists’ lives easier. Anything from tools, disposables, creams, liquids, furniture and more!
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3. Educator
I know in the lash industry, everyone and their mom wants to be an educator. But to truly soley focus on education is hardly seen. Most professionals add education to their lineup of “what I offer”. What if you looked at education as you career. If you have a desire to teach others, or love talking about products, how to use them, how they work, or maybe you love the science behind products. Education might be for you!
Turning your knowledge into an online course, YouTube channel, becoming a beauty school instructor or partnering with a brand to be their educator are all amazing ways to jump into the world of education! This route also allows you to stay in the industry without doing the physical side of it. Teaching is one of the most empowering ways to pivot while still honoring your roots.
4. Interior Design
Similar to social media content, most of us designed our spaces or spas. You have the eye for what looks great while focusing on detail, symmetry and aesthetic. Transitioning into interior design would feel second nature. You could focus on:
· Designing beauty schools or work with salons
· Styling photography shoots for the beauty professional
· Curate a boutique space or home offices
Your background in the creative realm gives you a unique edge in making spaces both functional and beautiful.
5. Wellness or Life Coaching
What’s the joke Lash Artist’s say? We’re part lash artist, part therapist. How many “therapy sessions” have you lowkey given during lash fills or other beauty services? Most of us have a natural gift for helping others feel confident, seen and supported. With some formal training, you can turn that into a wellness or life coaching business. This could include Confidence coaching, Mindset mentoring or coaching other beauty professionals.
How to Make the Transition Smoothly
The great thing about transitioning to a new industry, is unless you just HAVE to get out now for financial purposes, you can ease yourself into the next phase. Here are some tips:
· Test the Waters: take a course or freelance before fully stepping away
· Build your Network: begin to let people know you’re pivoting – your beauty clients might be your first new clients!
· Invest in Yourself: just like how you trained in beauty, go ahead and get that training or skillset for the new path you’re about to take.
· Update your Personal Brand: shift or start a new social media account. This will become a platform for your new career path.
Don’t feel guilty or ashamed for changing and transitioning to a new career. You’ve given so much to the beauty world, and now it may be time to give that same energy to something new that lights you up!
Your creativity isn’t going anywhere – it’s just shifting forms.
Wherever you’re headed next, trust that your skills, your heart, and your experience are coming with you!
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